Experiment Two: Museum Exhibitions and Variety of Tone
I have been continuing my exploration of how conspiracy theories are presented. I was particularly interested in how a variety of senses (combining certain ones, excluding certain ones, isolating one only, etc) could impact the believability of the theory. This attempt to take the theory out of the verbal (written and audio) and to a more tactical space made me think of interactive and science exhibitions in museums.
I did a little bit of research and put together a Pinterest board of some exhibitions and exhibition techniques that I found interesting and compelling: https://www.pinterest.com/rsbender/museum-exhibitions/
Based on this research, I made a mock up of one of the "proofs" that the lunar landing was faked. This theory states that you can see conflicting shadows in the photos from the lunar landing. They suggest this proves there were studio lights in use, as if they were actually on the moon there should have only been one light source (the sun).
I attempted to represent this "proof" in a more serious, somber, and traditional museum tone and then also in a more fun, light-hearted tone that might be used in an interactive museum. The first "serious" method presents only the image, while the second method encourages you to interact and get involved with this claim.
Take a look below, what is the difference? How does interacting with the claim increase your likeliness to believe it? Decrease? Do you trust the experiment you are being asked to conduct? Does the fact that it is an experiement have any impact?